{"id":3663,"date":"2017-10-30T21:39:53","date_gmt":"2017-10-30T13:39:53","guid":{"rendered":"https:\/\/ada.asia\/?p=3663"},"modified":"2022-12-22T10:29:19","modified_gmt":"2022-12-22T10:29:19","slug":"diving-instructor-braves-sea-of-red-for-higher-cause","status":"publish","type":"post","link":"https:\/\/ada.asia\/diving-instructor-braves-sea-of-red-for-higher-cause\/","title":{"rendered":"Diving Instructor Braves Sea of Red for Higher Cause"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"829\" src=\"https:\/\/ada.asia\/wp-content\/uploads\/2017\/10\/Jacki-ST-1024x829.jpeg\" alt=\"\" class=\"wp-image-3721\" srcset=\"https:\/\/ada.asia\/wp-content\/uploads\/2017\/10\/Jacki-ST-1024x829.jpeg 1024w, https:\/\/ada.asia\/wp-content\/uploads\/2017\/10\/Jacki-ST-300x243.jpeg 300w, https:\/\/ada.asia\/wp-content\/uploads\/2017\/10\/Jacki-ST-768x622.jpeg 768w, https:\/\/ada.asia\/wp-content\/uploads\/2017\/10\/Jacki-ST.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3>The Straits Times | Business Section<\/h3>\npublished date: <strong>20 October 2017<\/strong>\nwritten by: <strong>Annabeth Leow<\/strong>\n\nScuba company Asia Dive Academy is still in the red after more than 10 years in business, but chief executive Jacki Ng is unfazed.\n\n&#8220;Our sole purpose can&#8217;t be driven by profit,&#8221; he tells The Straits Times.\n\nHe concedes that it is an an unconventional approach for a businessman &#8211; but then again, the secondary school dropout and former gang member is an unconventional individual to begin with.\n\nAsia Dive Academy, which generates annual revenue of $4 million to $6 million, still looks more like a start-up than a mature small business. And he considers it &#8220;a social enterprise, more than a commercial activity&#8221;.\n\nStill, Mr Ng, 41, hastens to add that this is &#8220;not because diving can&#8217;t make money&#8221;. &#8220;But making money actually comes second for us,&#8221; he says. &#8220;The ability to change someone&#8217;s perspective, to care for the environment &#8211; that&#8217;s what our main goal is.&#8221;\n\nSingapore may not seem like a natural harbour for the business, given its lack of suitable dive spots. &#8220;It&#8217;s like starting a diving business in the desert,&#8221; he jokes.\n\nClick <em><strong><a href=\"http:\/\/sgsme.sg\/news\/diving-instructor-braves-sea-red-higher-cause#xtor=CS1-1\" target=\"_blank\" rel=\"noopener\">here<\/a> <\/strong><\/em>to read the full article.\n","protected":false},"excerpt":{"rendered":"<p>The Straits Times | Business Section published date: 20 October 2017 written by: Annabeth Leow Scuba company Asia Dive Academy is still in the red after more than 10 years in business, but chief executive Jacki Ng is unfazed. &#8220;Our sole purpose can&#8217;t be driven by profit,&#8221; he tells The Straits Times. He concedes that [&#8230;]\n","protected":false},"author":2,"featured_media":3721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/ada.asia\/wp-json\/wp\/v2\/posts\/3663"}],"collection":[{"href":"https:\/\/ada.asia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ada.asia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ada.asia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ada.asia\/wp-json\/wp\/v2\/comments?post=3663"}],"version-history":[{"count":0,"href":"https:\/\/ada.asia\/wp-json\/wp\/v2\/posts\/3663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ada.asia\/wp-json\/wp\/v2\/media\/3721"}],"wp:attachment":[{"href":"https:\/\/ada.asia\/wp-json\/wp\/v2\/media?parent=3663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ada.asia\/wp-json\/wp\/v2\/categories?post=3663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ada.asia\/wp-json\/wp\/v2\/tags?post=3663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}